About Velvet Heart

Letter from the Founder

As a parent, there is no greater gift in the world than the renewed sense of discovery and wonder given to us by our children. From the moment we first meet them, the world is changed, and we begin to look toward a positive future, desiring to create a place where they can maintain the innocence of childhood for as long as possible. However, we find that there are many distractions encouraging children to engage in an adult world, which can hinder the important development of their imaginations and their fundamental need to play.

Our goal is to create a space where children can simply bloom in their own time and in their own natural way. This overwhelming sense of protection and love has fueled a passion to design a company with these same core values.

It became important to me to create something meaningful that encouraged the whimsical nature of children while honoring their comfort, safety, and interests. My desire to protect this time in their lives—when anything is possible and the imaginary world feels real—was a sentiment I believed could be shared among families of all backgrounds, locations, and ideals. This shared desire could bring people together by celebrating the most fundamental aspect of our children: their innocence.

The idea for a clothing company came to me while on bed rest with my second son. I realized that, although a clothing company cannot hope to change the world, we could strive to create something that supports those who celebrate these ideas by providing clothing designed with love for the children who wear it. My baby boy was a kicker, which kept me awake at night. In the middle of one sleepless night, I reflected on how I would one day look back at that trait and miss every second of it. Parenthood is composed of these small moments of recognition and love, highlighting the importance of enjoying the unique qualities of each child.

Thus, Velvet Heart became the nickname for my son, and in turn, the name of the company we would launch, serving as a reminder to appreciate the small moments we share together.

While our designs aim to be fashion-forward and pleasing to parents, our primary focus is the babies and children who wear our clothing. Our dedication is to create a line that appeals to their need to play and dream. With an incredible staff, supportive friends and fans, and children who regularly inspire our creations, our passion is reflected in the brand, reminding us always of for whom the company was created. We feel fortunate to continue pursuing this dream and find more ways to support families that share our dedication to celebrating innocence.

For more information, visit us at velvetheart.site, or contact us at [email protected].